We believe we can grow and evolve with AVORA.”ĪVORA will enable Figleaves to interrogate huge reams of data within seconds. It’s imperative to have systems that can adapt to future requirements. The pace of change is so fast in technology and retail is so competitive, we wanted a future proof system. Moving forward, I think AI will be an interesting and powerful tool to find patterns and correlations that we may not have considered. “Not only are we able to get granular answers at lightning speed, but AVORA also enables our various departments, such as Merchandise and Buying, to work together more effectively and iteratively. “AVORA gives us the ability to easily democratise insights and data across the business, empowering our users to work more collaboratively and become advocates around the data,” said Angus Jenkins, Head of eCommerce at Figleaves. Analysing the breadth of customer and session data across different siloed systems was both time-consuming and limited. AVORA is providing Figleaves with one set of reporting in a single system accessible to all departments, fostering collaboration and enabling deep dive interrogation into the effectiveness of key areas, such as products, promotional activities, traffic, customer behaviour, stock availability, rate of sales and returns.Īs one of retail’s very first pure play eCommerce sites, Figleaves is looking to ensure systems work in a more integrated manner, including its high dependency legacy systems built in-house. AVORA empowers cross functional data analysis for collaboration and speed to insightĢ September 2019, London, UK - Online lingerie and swimwear retailer, Figleaves, has deployed the AVORA augmented analytics platform to deliver granular data insights at speed and enhance cross -functional working practices across the business.
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